What Personal Information Do We Collect?


Information that identifies you.  Examples: name, date of birth, e-mail address, phone number, shipping and billing address, customer ID, adiClub membership ID, social media identifiers and handles, your device fingerprint (including your browser fingerprint) and any other communication channel you have used to contact us.


Information related to your purchases.  Examples: payment methods, fraud risk analysis, shopping cart details, delivery details, shipping and billing address, order ID, purchase history and retail store.


Information on your browsing and Website behaviorand interactions with our marketing emails. Examples: browser name, IP address, timing of site visits, pages visited, clicked links in our marketing emails, the referral URL that brought you to our Website and information about traffic patterns and site usage, such as clickstream data comprised of mouse movements, clicks, page scrolls and keystrokes.


Information we can use to make sure your gear fits.  Examples: shoe and apparel size, height, weight, chest, waist, hip, inseam, body shape and heel-toe measurement.


Information that indicates, directly or indirectly, where you are, real time or otherwise, for example, if you use our Yeezy Running app or if you participate in certain hype events. Examples: current log-in location (IP address), real-time device location information via device signals (if your device settings allow us to collect that information).


Information related to your adiClub membership and registration. Examples: gender, age, acquisition source ID (where you signed up to our membership), membership points, engagement history, rewards history and social media identifiers if you choose to log in to your account via a third-party social media account.


Information that indicates your preferences and opinions, whether that information is provided directly by you or inferred by us. Examples: activity preference (sports), exercise plans, product preferences, shopping history, wish list items, any “preference” details you provide to us in your profile (such as “women’s products”, “men’s products”, etc), information you provide when you interact with our communities (in person or online via chats, bulletin boards, etc.) or provide feedback through product reviews, surveys, focus groups and product testing.


Information related to the device you use to access our Website.  Examples: device ID, device fingerprint and operating system.


Information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for consumer engagement, advertising, sales, or analytics purposes or to enrich your customer profile with Yeezy.  Examples: publicly available social media information, and photos and posts you send to us by mentioning us or following our social media posts by using “handles” or “hashtags.”


Information related to your interactions with our customer service chat function on the Website, customer service teams, and/or our employees and personnel.  Examples: written correspondence with us (such as emails or messages to the chat function) and phone calls.


Image, voice, and video recordings we have captured or obtained where you may be identified. Examples: photos and videos taken in our retail stores, at events, in focus groups, in CCTV footage, in customer service call recordings and through images you share with us via social media.  We may also collect scans, videos and images if you choose to participate in certain research projects with us.


Information connected to your fitness activity, if you choose to track this activity using our Website.  Examples: activity type, distance, exercise duration, fitness score, pace and speed.

From Where Do We Collect Personal Information?


We collect Personal Information you provide to us. Examples:

If you register for adiClub membership
If you make a purchase
If you contact our customer service team, including through chat or by phone.
If you participate in a contest or sweepstakes, respond to a survey or register for an event.


We receive information about you from third parties.  Examples:

Our affiliate companies in the Yeezy Group.
Our service providers, contractors and vendors (such as advertising networks, fraud prevention companies and analytics companies).
Online platforms and social media networks you use to interact with our ads, to interact with our influencers, or to log into your Yeezy account and shop for our products.
Business partners who have your permission to share your data with us.  For example, if we co-host events or contests with certain sports entities or if we have co-branded websites.


We gather certain information automatically when you visit our Website (including apps) or interact with our ads and emails via cookies, pixels, web beacons, SDKs, and other tracking technologies. For details about what we collect and how we use this information, see the ”Usage Information”and“How Do We Use Cookies and Other Tracking Technologies?”sections.
We may record you on video through our CCTV when you visit our stores.


How Do We Use Your Personal Information?

We may use your personal information to, for example, provide the products you have ordered, advertise to you, provide customer service, improve Website functionality and user experience, improve our products and services and personalize the Website, our communications with you, and your shopping experience. Please see below for details. 


Authenticate users across all participating Yeezy platforms globally.
Implement persistent login.  If persistent log-in is enabled, basic profile information like e-mail, first name, last name and a unique account identifier will be stored for up to 30 days in the browser that was used for the login. Please note: To protect your personal data, do not enable persistent log-in on a publicly accessible device.
Improve the functionality of the Website, and debug, identify and repair errors that impair the intended functionality of the Website.
Monitor compliance with our terms and conditions.
Detect and prevent security threats to our domain and our consumer accounts. 


Identify correct sizing and display items of interest based on prior interactions.
Encourage and enable purchases.


Process orders, provide payment options, deliver and track orders, provide exchanges and refunds.


Detect and investigate fraudulent activities using our fraud detection solutions.  We combine information you provide to us, information we collect automatically when you interact with our Website, and other information we obtain through our third-party payment risk and fraud prevention providers to help ensure your purchases, exchanges and returns are legitimate and comply with our terms and conditions.
Detect and investigate security incidents.


Answer your questions through various communication channels (including chat and phone). Use recorded customer service phone conversations and stored chat transcripts for quality assurance, training, trouble shooting and other business purposes.
Evaluate our customer service and customer service channels to improve their quality and functionality.


Send you personalized marketing messages via email or (if you have our app) push notifications based on our information about you, your interests and your interactions with us.  You can unsubscribe from marketing emails and adjust your device settings to disallow push notifications (please see the “How Can You Exercise Your Privacy Rights and Choices?” section below).
Show you targeted ads on third-party websites and advertising platforms such as Facebook, Google, YouTube, Instagram, etc. (please see the “How Can You Exercise Your Privacy Rights and Choices?” section below). 
Notify you when an item is back in stock.


We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesYeezy”. We may use the images you provide for our campaign communications under a license agreement in our terms and conditions, which you should read and agree to prior to providing us with such images.


Administer your adiClub levels, points, challenges and rewards and send you messages about the same.
Store your shipping address and certain payment details to shorten check-out time.
Provide adiClub members with access to the Yeezy running and training app.


We may combine the information we collect about you from different sources to create a profile about you and to infer your interests, preferences, shopping habits and other behaviors.
We may also use your information to create a profile for fraud-prevention and investigation purposes.


Administer sign-ups for events we organize and keep you informed of events you may enjoy.
Verify eligibility for sweepstakes or contests, contact winners and administer prizes and fulfill related legal matters.  For example, if you participate in a contest or sweepstakes relating to the adiClub or our Website, we may collect the following information to administer the sweepstakes: your contact information, your product size information, your preferences, your location, information associated with your adiClub membership and other information you provide to us. When we run a contest or sweepstakes relating to our Website, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Policy. Personal information will be collected in a contest or sweepstakes only if you voluntarily submit it to our sponsors or us.


Collect and review analytics about the Website, from social media platforms and our business to understand how our products are selling, identify popular product features, analyze our marketing and advertising campaigns, our product designs and distribution strategy, our Website design and overall user experience. 
We also analyze survey, product testing and focus group results,videos and feedback to help us improve our products, services and marketing efforts. 
We may ask our service providers to conduct market and product research for us.


We may access and use your personal information, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of Yeezy or our customers, including the enforcement of our agreements or policies governing your use of our Websites and services; or (c) to protect the personal safety of Yeezy employees, customers or the public.
We may need to keep some personal information as evidence in case of a dispute, complaint or audit.


We may collect CCTV video in Yeezy stores to limit fraud and investigate crimes.
We use Usage Information to detect and investigate fraud and to provide statistical information in aggregated form to our partners and other third parties about how our users collectively use the Website.
How Do We Use Cookies and Other Tracking Technologies?

Like many websites, we use cookies, tags, pixels, beacons and other tracking technologies (collectively referred to as “Cookies”). Cookies are files stored on your computer’s hard drive by your browser to enable the Website to remember you, your actions and preferences (such as login, language, font size and other display preferences) over a period of time. This allows us to optimize the shopping experience, hold selections in a shopping cart when a user leaves the Website without checking out and send you reminder e-mail about your shopping orders and other shopping opportunities. We also use Cookies to gather statistical information about use of the Website in order to improve its design and functionality, understand how the Website is used, and assist us with resolving questions. 

We use third party analytics service providers, including Google Analytics and Google AdWords on the Website to collect Usage Information, to analyze how users use the Website—such as time spent on the website, pages visited, cart details, mouse clicks, keystrokes, purchases, and other interactions—and to provide advertisements to you on other websites.  You can learn about Google’s practices by going towww.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available athttps://tools.google.com/dlpage/gaoptout/.   

Cookies also allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website.  We may also use Cookies or other technologies in online advertising to track responses to our ads. We use third-party companies to measure and target ads on our behalf about products and services tailored to your interests. Most browsers accept Cookies automatically but allow you to disable them or be given the choice of declining or accepting a particular Cookie (or Cookies) from a particular website. You may also visit www.aboutads.info/choices/ and http://optout.networkadvertising.org/#/. In addition, if you prefer to opt out of having your information used for cookie-based ad targeting activities and you reside in certain states, you can visit the “Your Privacy Choices” link at the bottom of our websites. And, if you are on an Yeezy app, you can opt out by clicking the settings icon and going to “Manage Account” under “App Settings.”  

How Do We Disclose Your Personal Information?

Except as described in this Policy, we will not disclose your personal information outside of Yeezy and the Yeezy Group without your consent.


We disclose your data to our affiliates.  This helps us implement our global single sign-on and other centralized functions. 


We disclose personal information to select business partners with your consent or at your direction (for example, if you allow them to contact you about their products, services or offers).


Some Yeezy services are co-branded by Yeezy and another company, with the privacy policies of both Yeezy and the other company displayed on the website. The information you provide, such as on registration forms, is collected by both Yeezy and the other company, subject to both privacy policies.


We hire other companies to provide services to us or on our behalf, such as marketing, web analytics, chat support and functionality (including through conversational artificial intelligence), data analysis, credit card processing, shipping, stocking orders, providing customer service and fraud protection.

These providers have access only to such personal information as appropriate to perform their functions and are contractually obligated to maintain the confidentiality and security of your information. They are subject to appropriate contractual restrictions on how they use this information. Examples:

We disclose most of your data with cloud service and other technical and platform service providers.
We disclose your Payment and Purchase Information, Usage Information and other data to our fraud prevention providers and data analytics providers.
Additionally, we disclose chat transcripts to our chat service provider for storage, customer service, and limited troubleshooting (as needed), otherwise your chat conversations are processed, disclosed, and retained solely for our own operational business purposes, such as training and further customer support.


We may disclose information about you to these parties to comply with legal and safety obligations as described above.


We may disclose personal information as part of a corporate transaction such as a merger or a sale of assets.


In addition, any information you decide to post to public areas of the Website, such as message boards and feedback sections, becomes publicly available.

How Can You Exercise Your Privacy Rights and Choices?


You can review and modify your adiClub account information at any time by signing into your online account.


We provide you with several opportunities to opt-out of receiving our promotional communications and newsletters, including:

If you have an adiClub membership, sign in online, go to your account page, go to Account Overview, go to Preferences, then uncheck the Newsletter checkbox; or
When you get a marketing email, click the “unsubscribe” button at the bottom of the email; or
For any other promotional communications, use the opt-out instructions contained in that communication.

If you opt out, we may still send you non-promotional messages, such as those about your adiClub membership or our ongoing business relations.


Depending on where you reside, you may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access or deletion of your personal information, please click the “Your Privacy Choices” link at the bottom of our website.  From within an Yeezy app, you can make a request by navigating to “Manage Account” under the “Settings” tab. 


As described in the “How Do We Use Cookies and Other Tracking Technologies?” section, we process (and allow others to process) personal information to show you targeted ads on non-Yeezy websites and applications. We do this via cookies and other tracking technologies, or in some cases, we disclose certain information (such as your email address or phone number) to our advertising partners, who then translate this information into a unique identifier. This unique identifier is then used to show you ads that are more relevant to you across the web and in mobile apps.  Depending on where you reside, you may have the right to opt out of having your information used for targeted advertising purposes by visiting the“Your Privacy Choices”link at the bottom of our websites.  And, if you are on an Yeezy app, you can opt out by clicking the settings icon and going to “Manage Account” under “App Settings.” Please note that you will need to renew your opt-out choice at each Yeezy-branded Website you visit, if you visit our Website with another device or browser, or if you clear your cookies.  You may still see ads for Yeezy on third-party websites and services, but they may be less relevant because they aren’t based on your interests. 


We will not discriminate against you if you choose to exercise your privacy rights.

How Can You Contact Yeezy?

If you have questions or comments about our privacy practices, please contact us

If you have questions about a product or service, please contact our Customer Service.  

Other Privacy, Security and Legal Information



We do not knowingly collect or solicit personal information from children under 13.

How does this policy apply to international users?

The Website that links to this Policy is intended for users in the United States. If you choose to provide Yeezy with your information, you consent to the transfer and storage of that information on our servers located in the United States and around the world.  The information collected by Yeezy may be subject to international and U.S. state and federal law. If you are accessing our Website from outside the U.S., please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be different than the laws of your country. By using our Website, you consent to the transfer and use of your personal information in accordance with this Policy.


An athlete can’t play without confidence, and you shouldn’t order from a company that doesn’t follow reasonably secure data practices. We use reasonable security procedures to protect your information. However, no data transferred over the Internet is guaranteed to be 100% secure. Personal information collected at our Website is stored in reasonably secure operating environments that are not available to the public.  In order to help protect your personal information, you should be careful about providing your Yeezy account password to others. If you wish to cancel your adiClub account, log into your account online, select Account, then Personal Information, then Delete Account. If you become aware of any loss, theft or unauthorized use of your password, please contact Customer Service.

Changes to this Policy

We will update this Policy as needed to reflect changes in our services, the law and customer feedback. When we post changes to this Policy, we will revise the “last updated” date at the top. If there are material changes to this Policy or to how Yeezy will use your personal information, we will provide you with additional notice (such as by adding a statement to the Website or sending you a notification. We encourage you to review this Policy regularly to remain informed about our information practices and the choices available to you.